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Survey on Multinational Corporation Ethics

Survey Aims

The aim of this survey is to explore the attitudes of individuals towards the ethical behaviour of multinational corporations. Please respond to each question based on your own experiences and opinions. The survey will take about 10 minutes.

Survey Definitions


Before you begin, please read the following definitions carefully:

Definition of a Multinational Corporation

For the purposes of this survey, a ‘multinational corporation’ is an organization that owns or controls the production of goods or services in one or more countries other than its home country. Usually, it is a corporation which both produces and sells goods or services in various countries. Some examples of multinational corporations are British Petroleum (BP), Shell, Toyota, Ford, Volkswagen AG, Sony, Sum Sang, Apple, Amazon, Microsoft, IBM, Huawei, Nike, Google, Starbucks, McDonalds, Coca Cola, Nestlé, Anglo American, Petrobras S.A., SEACOM, etc.

Definition of Ethical/Unethical Behavior

For the purposes of this survey, we would like you to consider the behavior of a multinational corporation as ‘ethical’ if, in your view, the behavior is ‘right’. If, on the other hand, you consider a behavior ‘wrong’, then it is ‘unethical’.

Alternatively, you may base your ethical judgment on how harmful or beneficial you consider the consequences of the behavior to be.

Please try to recall all situations when you have made an ethical judgment about the behavior of a multinational as defined above.  It does not matter whether the behavior is legal or illegal. All that matters is how ethical you think it is. For example, in most countries, corporate tax avoidance is legal whereas corruption is not; but you may judge both behaviors to be equally unethical.

Legal Consent


Participation in this study is fully voluntary and you have the right to withdraw at any time with no penalty. Please read the following information. You will need to indicate that you have understood this information before you can continue.

This study will adhere to the framework and policies of the University of Southampton. Any data for research publication purposes will be treated with anonymity unless permission is granted for it to be used otherwise. In addition, the data obtained will not be used for commercial purposes or made available to third parties without your express written your consent. By participating in this survey, you express your consent to use the data for research as stated and also confirm that you are 16 years or older, or if participating in the USA. The results emerging from the study will be made available to all participants on request.