Public’s Perceptions of Corporate Social Responsibility in Supermarket Sector

I am Chun Yin Chan, a Year 3 student in Southampton Business School. I am inviting for your participation in a study regarding public perception of corporate social responsibility (CSR) in grocery sector. The study should last approximately 7 minutes. You will be asked to fill out a short questionnaire. Personal information will not be released or viewed by anyone other than researchers involved in this project.  A debriefing statement will be given to you upon completion of the study

Any information you give will be kept completely confidential and in no cases will responses from individual participants be identified. As with any piece of research it is important to consider whether there are any risks to participants. The study involves minimal risk to participants (i.e., the level of risk encountered in daily life). There may be no direct benefit to you other than the sense of helping the public at large and contributing to knowledge. All data will be pooled and published in aggregate form only. 

Participation is voluntary, refusal to take part in the study involves no penalty or loss of benefits to which participants are otherwise entitled, and participants may withdraw from the study at any time without penalty or loss of benefits to which they are otherwise entitled.

If participants have further questions about this study, they may contact the principal investigator, CHUN YIN CHAN at

If participants have further questions about their rights or if they wish to lodge a complaint or concern, they may contact Head of Research Governance, Research Governance Office, University of Southampton, Southampton, SO17 1BJ. (Phone: 02380 595058, Email: