Assessing attitudes towards mobile music services.

Dear participant,

I am currently an undergraduate BSc Marketing student at the University of Southampton. I am conducting research for a current module ‘Strategic Marketing Intelligence’. I am looking to assess attitudes towards mobile music services amongst females aged between 18-34.

I would extremely appreciate your participation. Please only complete this survey if you are female and aged between 18-34. This survey should take no longer than 5 minutes to complete.

The Ethics Committee, within the School of Management at the University of Southampton, has approved this study. Personal information will not be released or viewed by anyone other than myself. A debriefing statement will be given to you upon completion of the study. Any information you provide will remain confidential and used only for the purpose of this study. Your response will be anonymous. Participation is voluntary; refusal to take part involves no penalty or loss of benefits. You may withdraw from this study at any time.


If you have any further questions regarding this study, please do not hesitate to contact me, Helen Vacher:

Many thanks for your participation,

Helen Vacher