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The Consumer Perceptions of Wedding Collections among Fast Fashion Brands

Study title: Consumer perceptions of wedding collection among fast fashion brands


Researcher name: Jiahui Lou

Ethics reference: ERGO ID: 20549


Please read this information carefully before deciding to take part in this research. If you are happy to participate you will be asked to sign a consent form.

What is the research about?

To investigate the specific factors that influence consumers to accept fast fashion wedding gowns, the study will concentrate on brand personality, cultural influences and celebrity effect to illustrate the specific variables.


Why have I been chosen?

As participants are combined with university students which is likely to be potential consumers of fast fashion wedding gowns, you are suitable for be the participant of the research.


What will happen to me if I take part?

It will be last up to 15 minutes. It will be a one to one semi-structured interview.


Are there any benefits in my taking part?

There are no direct benefit and rewards in taking part in the study.


Are there any risks involved?

No, there are no risk involved.


Will my participation be confidential?

Participants remains confidential.  Record and notes will also be locked in a filing cabinet or a personal computer with password, and it will be disposed after the completion of the research project.


What happens if I change my mind?

Your participation is voluntary and you can drop out anytime you want.


What happens if something goes wrong?

If something goes wrong, you will be free to contact researcher support officer, Ying Ying Cheung ( or Head of Research governance (02380595058,


Where can I get more information?

If you have any questions, you could contact the researcher: Jiahui Lou

E-mail address: