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Online or In-store where would you rather shop for clothing?

An investigation into whether young female Chinese students prefer to shop for clothing online or in stores.


Consent Form for Research Participants (ERGO ID Number20336 )


I am SHEN DANDAN a MA student from the University Of Southampton. I am requesting your participation in a study regarding reasons behind female Chinese students aged 20-26 shopping channel preference for clothing. The study should last approximately 5 minutes. You will be asked to fill out a short questionnaire. Personal information will not be released or viewed by anyone other than researchers involved in this project.  A debriefing statement will be given to you upon completion of the study.

Any information you give will be kept completely confidential and in no cases will responses from individual participants be identified. There may be no direct benefit to you other than the sense of helping the public at large and contributing to knowledge.

All responses are treated as confidential, and in no case will responses from individual participants be identified. Rather, all data will be pooled and published in aggregate form only. Participants should be aware, however, that the experiment is not being run from a 'secure' https server of the kind typically used to handle credit card transactions, so there is a small possibility that responses could be viewed by unauthorised third parties (e.g., computer hackers). However, the data would appear only as a string of numbers, so your responses will remain totally anonymous.

Visitors to this web site are welcome to complete the study, although they will receive no credit or monetary compensation. Participation is voluntary, refusal to take part in the study involves no penalty or loss of benefits to which participants are otherwise entitled, and participants may withdraw from the study at any time without penalty or loss of benefits to which they are otherwise entitled.

If participants have further questions about this study, they may contact the principal investigator, SHEN DANDAN at


If participants have further questions about their rights or if they wish to lodge a complaint or concern, they may contact Head of Research Governance, Research Governance Office, University of Southampton, Southampton, SO17 1BJ. (Phone: 02380 595058, Email: