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Window Display Effectiveness Relevant With Culture( For Chinese)

Thank you for agreeing to participate in this survey.I am a MA student of Fashion Marketing & Branding in Winchester School of Art. Please answer all questions and respond in honestly.I am requesting your participation in a study about Different nationalities perspective on window display in fashion market. 
Your confidentiality is assured and all opinions will be analyzed in aggregate and not individually. This survey only targets to the people between 18 to 35 years old.
It should only take about 5 minutes of your time to complete the survey and your opinions are extremely important to us.
Please press "Continue" Button when you finished each page untill the last page and you click 'Save and Finish' to save the survey. Thanks for your help.

If you have further questions about this study, please contact the principal investigator, Yuying Zhou at


If you have further questions about their rights or if they wish to lodge a complaint or concern, they may contact Head of Research Governance, Research Governance Office, University of Southampton, Southampton, SO17 1BJ. (Phone: 02380 595058, Email: