Research Statement
The aim of this pilot survey is to explore the key factors that determine how individuals choose mobile phone handsets. Please respond to each question based on your own experiences as an owner and user of mobile phone handsets. Data collected will be used solely for this study. Any data for research publication purposes will be treated with anonymity, unless permission is granted for it to be used otherwise.
If you have questions, comments or you wish to participate in future research projects, please contact:
Sanjay M.R (smr1g10@soton.ac.uk)
University of Southampton, Marketing Analytics MSc
