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This survey is to gather your ideas and level of interest in an innovative idea.

I am Denise Baden, Associate Professor in Sustainable Business at the University of Southampton. I like to explore innovative ways to transform society to allow everyone access to all they need but with less waste and cost and also create community resilience in the event of breakdown in supply chains or infrastructure. 

The idea being explored in this survey is to set up a local borrowing club like a library but with a variety of goods. We all have goods such as toys, games, bikes, tools, sports equipment etc. that we hardly ever use, but also we may want to buy things which we can’t afford or don't have space for. This idea allows us to have access to lots of stuff we didn’t have before, and also the things we have, no longer lie in the shed/attic/back of the cupboard unused, but can be enjoyed by others. This saves money and reduces waste as things get used rather than thrown away. There is also an option of integrating with a Time Bank model whereby skills and time are also exchanged.

We'd like your opinion on your level of interest, if it should be seen as a club or enterprise, what goods to include etc.

Legal stuff

Personal information will not be released or viewed by anyone other than researchers involved in this project.  A debriefing statement will be given to you upon completion of the study.

Any information you give will be kept completely confidential and in no cases will responses from individual participants be identified. 

All responses are treated as confidential, and in no case will responses from individual participants be identified. Rather, all data will be pooled and published in aggregate form only. Participants should be aware, however, that the experiment is not being run from a 'secure' https server of the kind typically used to handle credit card transactions, so there is a small possibility that responses could be viewed by unauthorised third parties (e.g., computer hackers). However, the data would appear only as a string of numbers, so your responses will remain totally anonymous.

Participation is voluntary, refusal to take part in the study involves no penalty or loss of benefits to which participants are otherwise entitled, and participants may withdraw from the study at any time without penalty or loss of benefits to which they are otherwise entitled.

If participants have further questions about this study, they may contact the principal investigator, Dr Denise Baden at

If participants have further questions about their rights or if they wish to lodge a complaint or concern, they may contact Head of Research Governance, Research Governance Office, University of Southampton, Southampton, SO17 1BJ. (Phone: 02380 595058, Email: