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'Cycle September Campaign'

Participant Information Sheet (27/08/2018) (Version 1)


Study Title: 'Cycle September Campaign'

Researcher: Karen Ghali

ERGO number:  40554(A1)                               

You are being invited to take part in the above research study. To help you decide whether you would like to take part or not, it is important that you understand why the research is being done and what it will involve. Please read the information below carefully and ask questions if anything is not clear or you would like more information before you decide to take part in this research.  You may like to discuss it with others but it is up to you to decide whether or not to take part. If you are happy to participate you will be asked to tick a consent box before the online survey starts.

What is the research about?

Southampton City Council is running a 'Cycle September Campaign' in which The Transportation Research Group (TRG) at the University of Southampton will be carrying out surveys of the general public to ascertain its effectiveness in getting the Councils message across.

The objective is to ascertain the effectiveness of the 'Cycle September Campaign' being run by Southampton City Council, irrespective of whether you have heard about the campaign or not.

Why have I been asked to participate?

You have either linked into the online survey (iSurvey) via an online web address or approached by researchers in Southampton High Street, Castle Way or at a My Journey event and handed an information card asking you to complete the online survey in order that we can ascertain the effectiveness of the 'Cycle September Campaign' or not.  We are aiming for 1000 participants to take part in the online survey. 

What will happen to me if I take part?

If you would like to take part, complete reading the Participant Information Sheet, and tick the consent box, before ticking the green box to proceed.

You will be asked to confirm you are 18 years and older, answer yes or no.  If you answer no, you will be thanked for your time, but informed that you are not old enough to take part in this survey. If you are over 18 years old you will allowed to progress to the survey.  The survey has 17 main questions, with most requiring yes/no answers and a few requiring information to by typed in. Completing the survey should take no more than 10 minutes.

This is a onetime survey and we will not be contacting you directly again.

 Are there any benefits in my taking part?

The information we collect during the surveys, will help us understand if the 'Cycle September Campaign' has been successful or not. You will receive no direct benefit to taking part.

Are there any risks involved?

There are no risks involved in taking part in this survey, we are just asking you to complete an online survey.

What data will be collected?

The data collected will be about your current methods of transport, whether you have heard of the 'Cycle September campaign' or not, whether it will change the way your travel or not, what if any 'Cycle September Campaign’ marketing you have heard of, along with a few questions relating to age and gender. The data collected will be anonymised and will be analysed to ascertain if the 'Cycle September Campaign' has been successful or not. Only researchers involved in the study will have access to the actual data.  Southampton City Council will be supplied with the results of the analysis in the form of a report and no individual person’s data will be forwarded to Southampton City Council. The data collected is purely for research purposes.

Will my participation be confidential?

Your participation and the information we collect about you during the course of the research will be kept strictly confidential.

Only members of the research team and responsible members of the University of Southampton may be given access to data about you for monitoring purposes and/or to carry out an audit of the study to ensure that the research is complying with applicable regulations. Individuals from regulatory authorities (people who check that we are carrying out the study correctly) may require access to your data. All of these people have a duty to keep your information, as a research participant, strictly confidential.

All information that is collected during the course of the research will be kept strictly confidential and stored securely at the University of Southampton or in another secure data storage facility. You will not be identifiable from the information you provide.

On clicking the consent box to start the survey, the iSurvey will automatically allocate an ID number.

Do I have to take part?

No, it is entirely up to you to decide whether or not to take part. If you decide you want to take part, you will need to tick a consent box to show you have agreed to take part, this will appear at the end of this participant information sheet in the form of a tick box.

What happens if I change my mind?

You have the right to change your mind and withdraw at any time without giving a reason and without your participant rights being affected. If you withdraw from the study, we will keep the information about you that we have already obtained for the purposes of achieving the objectives of the study only.  If you wish to withdraw please contact

What will happen to the results of the research?

Your personal details will remain strictly confidential. Research findings made available in any reports or publications will not include information that can directly identify you without your specific consent.

Southampton City Council will be supplied with the results of the analysis in the form of a report and no individual person’s data will be forwarded to Southampton City Council.

The data collected will be held on a University password protected computer and will not be passed on or distributed to anyone outside of the immediate team.

Where can I get more information?

If you would like more information please contact

Mrs Karen Ghali or Dr Alan Wong

Tel: 023 8059 9576


What happens if there is a problem?

If you have a concern about any aspect of this study, you should speak to the researchers who will do their best to answer your questions.

If you remain unhappy or have a complaint about any aspect of this study, please contact the University of Southampton Research Integrity and Governance Manager (023 8059 5058,

Data Protection Privacy Notice

The University of Southampton conducts research to the highest standards of research integrity. As a publicly-funded organisation, the University has to ensure that it is in the public interest when we use personally-identifiable information about people who have agreed to take part in research.  This means that when you agree to take part in a research study, we will use information about you in the ways needed, and for the purposes specified, to conduct and complete the research project. Under data protection law, ‘Personal data’ means any information that relates to and is capable of identifying a living individual. The University’s data protection policy governing the use of personal data by the University can be found on its website (


This Participant Information Sheet tells you what data will be collected for this project and whether this includes any personal data. Please ask the research team if you have any questions or are unclear what data is being collected about you.

Our privacy notice for research participants provides more information on how the University of Southampton collects and uses your personal data when you take part in one of our research projects and can be found at

Any personal data we collect in this study will be used only for the purposes of carrying out our research and will be handled according to the University’s policies in line with data protection law. If any personal data is used from which you can be identified directly, it will not be disclosed to anyone else without your consent unless the University of Southampton is required by law to disclose it.

Data protection law requires us to have a valid legal reason (‘lawful basis’) to process and use your Personal data. The lawful basis for processing personal information in this research study is for the performance of a task carried out in the public interest. Personal data collected for research will not be used for any other purpose.

For the purposes of data protection law, the University of Southampton is the ‘Data Controller’ for this study, which means that we are responsible for looking after your information and using it properly. The University of Southampton will keep identifiable information about you for 7 years after the study has finished after which time any link between you and your information will be removed.

Thank you for taking part in this research, your time is much appreciated.

Survey consent as it appears on the online survey prior to the tick box for consent.

Please tick (check) this box to indicate that you consent to taking part in this survey.