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Role of Brand Microblogs in Building Consumer-brand Relationship: study on utilization social media in China


The aim of this online survey is to identify whether brand account on microblogging can be used as a tool for brand-customer relationship building.   It will take you less than 5 minutes to complete all the sections. Your responses will be strictly confidential and data from this survey will be reported solely for this research.

此次调查是为了探索品牌微博是否能够促进 “品牌和消费者的关系”。 这将花费您5分钟左右时间,非常非常感谢您的参与。 调查将匿名进行并且所有数据都将只用于此次论文。

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