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Factors affecting impulse buying of female consumers in shopping clothes online.


Dear Participants,

I am a Master student in Digital Marketing. I am currently undertaking research for my dissertation on ‘Factors affecting impulse buying of female consumers in shopping clothes online’, which requires a large amount of primary data. I would really appreciate if you could spend just about 5 minutes to fill in this survey.

This survey contains questions about your online shopping behaviour of clothes.

The purpose of the questions is to discover female consumer's behaviour towards shopping clothes online and factors that affecting impulse buying of female consumers in shopping clothes online.

This study has been approved by the Ethics Committee at the School of Management, University of Southampton. Participations are voluntary and information gathered in this survey will be kept anonymous and confidential and used solely for the purpose of this study.

Should you have any question about the survey, please do not hesitate to contact me, Ly Phi, email: llp2g10@soton.ac.uk


Many thanks and best wishes,
Ly Phi