Self-concept of Indians consumers on symbolic consumption




Self-concept of Indian consumers on Symbolic Consumption 

Faculty of Arts and Humanities - Consent Form for Research Participants



I am Adita Mehta, MA fashion marketing and branding student at the University of Southampton. I am requesting your participation in a study regarding consumption behaviour of consumers of India and their psychology on symbolic consumption of luxurious brandsThe study should last approximately 10-15 minutes. You will be asked to fill out a short questionnaire. Personal information will not be revealed or viewed by anyone other than researchers involved in this project. The survey will appear right after confirming the consent which you will find at the end of this page.

Any information you give will be kept completely confidential and in no cases will responses from individual participants be identified. As with any piece of research it is important to consider whether there are any risks to participants. The study involves minimal risk to participants (i.e., the level of risk encountered in daily life). There may be no direct benefit to you other than the sense of helping the public at large and contributing to knowledge. 

All responses are treated as confidential, and in no case will responses from individual participants be identified. Rather, all data will be pooled and published in aggregate form only. Participants should be aware, however, that the experiment is not being run from a 'secure' https server of the kind typically used to handle credit card transactions, so there is a small possibility that responses could be viewed by unauthorized third parties (e.g., computer hackers). However, the data would appear only as a string of numbers.

Visitors to this web site are welcome to complete the study, although they will receive no credit or monetary compensation. Participation is voluntary, refusal to take part in the study involves no penalty or loss of benefits to which participants are otherwise entitled, and participants may withdraw from the study at any time without penalty or loss of benefits to which they are otherwise entitled.

If participants have further questions about this study, they may contact the principal investigator, Adita Mehta at

Participants wanting to know the results of the study may also contact on this email ID (


If participants have further questions about their rights or if they wish to lodge a complaint or concern, they may contact RIG Manager, RIG Team, University of Southampton, Southampton, SO17 1BJ. (Phone: 02380 595058, Email:


For information about how the University of Southampton collects and uses your personal information when you take part in one of our research projects, please see our Privacy Statement: