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The influence of gamified experience on customer purchase intention in online fashion retailing industry

Dear Sir/Madam,

We are conducting a project to study the influence of gamification design in the real business environment. You are invited to answer the following questions according to your authentic opinions.
This survey is completely anonymous and voluntary, your opinions are only applied to academic use and all your personal information is absolutely safe. 

Gamification is a process where you take the essence of what makes games so “fascinating and irresistible” and integrate them into non-game experiences. In this project, gamification was applied to the marketing activities to further stimulate customer engagement and influence customer purchase intention. If you have previous gamified consumption experience please skip directly to the main body of questionnaire, if not, you can gain a general understanding about gamification marketing through given materials(Nike+Run!).

Thanks for your participation´╝ü