Accessibility toolbar

Moral Capital Scale

 Thank you for taking part in this research.



Welcome to the study!
This research has been approved by the Ethics Committee  of the School of Management, University of Southampton.
Please read the following information. You will need to indicate that you have understood this information before you can continue. Also, you must not be a legal minor - that is, you may participate if you are over the age of 16 (or over 18 if you live in the USA). By checking the box at the bottom of this page and clicking 'Continue', you are consenting to participate in this study.
Dr Denise Baden, University of Southampton, England.
What is this study about, and what's involved?
This questionnaire is part of ongoing research into the construct of Moral Capital in the context of business which can be broadly defined as an investment in socially responsible and/or philanthropic acts that create positive attitudes towards the company, that go beyond reputation to include a moral dimension. We are designing a Moral Capital Scale and would welcome your help in testing it. This includes just 3 demographic questions and 9 scale questions and should take about 5 minutes. 
Risks and Benefits
There are no significant risks or benefits, other than possible benefit from increased awareness of moral capital. 
Your participation in this study is anonymous. All data are treated as confidential. Participants should be aware that the study is not run using a secure (https) server, so there is a small possibility that data could be accessed by unauthorised third parties. However, the data would appear only as a string of numbers, so your responses will remain totally anonymous.
You may contact Denise Baden if you have any questions or concerns about the study on
Legal Stuff and Consent
Participation in this study is fully voluntary and you have the right to withdraw at any time with no penalty.
In consenting, I understand that I am not waiving any legal claims, rights, or remedies. I also understand that data collected as part of this research project will be kept confidential and that published results will remain that confidentiality. I finally understand that if I have any questions about my rights as a participant in this research, or if I feel I have been placed at risk, I may contact the chair of the Ethics Committee, School of Management, University of Southampton, SO17 1BJ, UK. Email
I certify that I am 16 years or older, or if I am participating in the USA, that I am 18 years or older. I have read the above consent form and I give consent to participate in the above described research.