Retail Brand Survey

Sub: Survey on Retail Branding.


Dear Sir/Madam,


As an objective of understanding the brand likeability of retail products, we are conducting a research jointly by the University of Southampton and the Oxford Brookes University in UK. Therefore, in order to obtain a better understanding of retail brand preferences and offer insights into good marketing practice, in the UK we would request you to take part in this survey. The questionnaire will take you around 10-12 minutes to complete. We would really appreciate if all questions are filled in. All responses provided by you in this survey will be dealt with utmost confidentiality.


Your participation in this survey is completely voluntary and you can withdraw your consent any time. In that case, any unprocessed data will be withdrawn from the analysis. Further, we ensure your complete anonymity and in no way your personal details will be revealed to any parties; hence complete confidentiality will be maintained in respect of the data received. Furthermore, the data generated in this survey will be retained in accordance with the University's policy of academic integrity. In case that the participants have any concern about the research project, you are pleased to contact the Chair of the University Ethics Committee at Southampton or Oxford Brookes.


We would highly appreciate if you complete the questionnaire by 25th September, 2012.


With thanks,


Musfiq Mannan Choudhury, MBA, PhD, MIDM

University of Southampton

Tel: +44 7828 40 7012