Why do I have a lot of ‘non-finisher’ participants?

The nature of online surveys dictate that you will get many ‘non completers’ – typically only 30-40% of people that start your survey will actually complete the entire survey.

This will obviously vary if their is a reward for completion e.g. payment, research credits etc..

You will also get an increased drop out rate if you have a particularly long survey with many questions.

Finally, it should be noted that each time you test your survey using the ‘Full preview’ mode a new participant is created.

If your dataset is only valid if you use 100% completers, a data download option for downloading ONLY complete datasets is available.

Category Tags: Data Collection, Data Analysis